Optinet Software have been at the forefront of Practice Management Software for independent opticians for over 30 years. 

Optinet FLEX was launched in 2014 and the interim period has seen the workforce more than double to keep up with the demand for the FLEX product and its associated services.


We pride ourselves on our commitment to development and our customer service. You’re not just buying what you see on screen; you’re buying us too and we are always keen to stress the service and support that partner our flagship software.

Based since our inception in the beautiful Malvern Hills, Worcestershire, we are the only major PMS provider to offer in-practice training free of charge at point of installation (worth £450+VAT) and take pride in our exceptionally high retention rate, based on the relationships built on site and through continued engagement and dialogue as practices grow their business with Optinet FLEX.


2019 saw Optinet expand its Worcestershire headquarters, as we continue to employ further development and customer service staff to satisfy demand for Optinet FLEX. Part of this expansion sees us able to expand our training offer, from a room which holds up to three delegates to a custom-equipped centre with space for up to ten delegates. Our new training centre is situated with 20 minutes of the M5 (J8) and M50 (J1), a 5/10-minute walk from a mainline train station (Great Malvern).


Some Feedback around the support and training which has been offered by Optinet

  • “Exceptional. Coming from 30 years in IT your support is one of the best for response and dealing with issues.”
  • “You are doing excellently and always strive to facilitate my small business”
  • “You thoroughly understood my queries and resolved them with me, then went the extra mile to help”.


Included FREE in your monthly service charge

  • The ability to find solutions online 24/7
  • 'My Account' feature to keep your details up to date, and raise / track support tickets 24/7
  • Unlimited telephone calls to our service team
  • Ability to book telephone training calls with one of our qualified training professionals
  • Hours of tips and tricks on our YouTube channel
  • Ability to book onto a quarterly 'FLEXpert' webinar


FLEX Forum - £99 per seat

  • A practice delegate can join a masterclass in 'FLEX Forum' at our Worcestershire training centre.
  • Make the most of FLEX, have a look at upcoming features; even have a say in the future of FLEX.
  • Due to demand, these are strictly limited to one seat per client; a maximum of 6 delegates per forum.
  • Refreshments and resources included.


FLEX Locum - £149 per seat

  • If you currently or plan to locum into a FLEX practice, join a masterclass at our Worcestershire training centre.
  • Make the most of FLEX, learn everything you need to know for performing your job in any FLEX practice.
  • Receive a signed certificate which we will be happy to share with any prospective employer.
  • Suitable for Optoms, DO's and Support staff with refreshments and resources included.


FLEX Away-Day - £199 per symposium

  • Up to four practice staff can attend a tailored training day at our Worcestershire training centre.
  • Dictate the content and flow of the day, with input from our experienced training staff.
  • Includes a half-day remote workshop in advance to tailor-make the experience.
  • Parking, refreshments and resources included.


FLEX Practice Visit - £299 per day

  • An experienced member of the training team will visit you in practice.
  • Dictate the content and flow of the day, with input from our experienced training staff.
  • Includes a half-day remote workshop in advance to tailor-make the experience.
  • Based on a maximum duration of 6 hours.


To continue the conversation, please email Training & Installation Manager Chris Gray: chris.gray@optinetuk.com